Vegana.gal is Europe's biggest vegan fair. It was conceived in 2021 to increase visibility for the sector's specialists and bring awareness to more responsible and sustainable consumption.
Revamp the brand and elevate their proposition with three objectives: bring them closer to a wider and more family-oriented audience, reach more companies to participate in the fair, and announce an event open to the public to be celebrated in Madrid in 2023.
We updated the brand in shape and form. We recovered its fun-loving and free spirit and we gave it a nicer form, making it more accessible to the wider public. We developed a design system that applied a more open and plural language to all the marketing messages in the fair, giving that new language a more cross-cutting nature.
120+ companies and exhibitors 10,000+ visitors in 2 days 50+ media mentions
