These two multinational companies held a contest to create an ad to explain what their collaboration in different countries in the world was all about.
Telefónica and AKAMAI are two telecom giants that organized a contest to create an ad to explain the services they offered in their partnership. A product that's hard to explain to the unacquainted but that we had to make comprehensible for everyone.
To do so, we collaborated with the 3D studio, Mr. Carrot, and we went after a concept that we could launch into a visual and verbal universe. It had to be current, simple and it had to transform something abstract into something tangible. We got the idea of a ball that would roll through several scenarios, adapting to different environments, without anything interrupting its path.
The result was this communication piece that we created from the initial idea all the way through to the final sound editing. A ball that depicts how the entire world and our lives are changing thanks to technology. And how Telefónica and Akamai make sure that our lives and our online businesses go on without anything interfering.
