Fraccional is a fashion brand with an ultra-exclusive production. 100% crafted in Madrid, characterized by timeless designs, limited production, slow fashion.
Providing their fashion start-up with identity and sales tools to make the exclusivity of slow fashion a distinct brand value.
Just like with the reproduction of works of art, we designed the brand taking inspiration from fractions (1/20) to convey the production's limited nature. All the minimalism without pretensions, this brand with a sober and elegant personality is centered on responsible production practices.
Once the base identity was created, we translated that universe into tangible material such as labels, packaging, social media content, newsletters... We managed product photo shoots and carried out the entire art direction process for the whole launch collection and sales catalog. Plus, we created an ecommerce that the client could easily update and manage by carrying out training sessions with them so they could edit and handle things all by themselves after the initial investment.
