Zarpazo.
Zarpazo is a series of experiences that celebrate the DIY nature of craft beer. Its goal is to launch and promote events that share that same spirit: concerts with underground music, fanzines, film photography markets, etc.
The challenge was to create a brand that was capable of communicating the project's identity and connecting with different audiences from different cultural scenes. From punk to electronic. From noise to psychedelic. From illustrators to B movie fans.
We developed a brand with necessary identity and force to connect with their audience, and enough flexibility to do so in different scenarios. Zarpazo speaks the same language as their audience and uses a visual narrative to naturally transport spectators to the nightlife and music world. Their brand universe uses several cultural references to generate context at a first glance, in any format and on any channel.
