Place in was a start-up that managed restaurant orders. When they called us, they were looking to reinvent their brand; they wanted to expand their business by covering many more aspects involved in managing restaurants. To do so, we proposed starting with a brand audit where we discovered we had to find a brand idea that would give place to their identity, their new services and the entire brand's revamp.
The brand idea came from the start-up's own nature: they offered technological solutions to day-to-day problems at restaurants. That's how we landed on a brand idea that was anchored in what the brand really offered restaurant owners: peace of mind, control, savings and profitability thanks to new technologies. Our recipe to build the brand: technology paired with well-being.
From that moment on, Place in turned into PlaceIn —we updated the brand's identity with this rewriting and improved its SEO— and we built a verbal identity for a 100% tech hospitality-oriented company. The term well-being gave us a concept that we applied both when strategically developing new products and services as well as with their visual identity. Thus, we built a modular, customizable and lively design that allowed us to give each of the six sub-brands we created their own personality. Tables, Wherever, Pay, Order, Manager, Scan and Community.
